Roca Group

A business firm committed to ventures that challenge old norms specializing in Deep Tech and Fintech within the Sports, Media, and Entertainment industries.

Roca moves mountains.

about
roca

Roca Group is a business firm dedicated to making selective, high-impact investments. We go beyond identifying potential—we align with transformative projects where we can add significant value. Backed by our family office, we strategically combine our own capital with that of our investors to build a balanced, high-performing portfolio.

What sets us apart is our human touch. We cultivate meaningful partnerships and drive growth through our exclusive, strategic network. Our investments focus on innovation, sustainability, and positive societal impact. With a presence in New York and Miami, we are drawn to ventures that challenge conventions and redefine traditional business models.

As part of our approach, we also act as an accelerator, investing in early-stage startups across Sport Tech, Wellness Tech, Media Tech, and FinTech. We provide more than capital—our “smart money” strategy is designed to fuel growth through our Scale Growth Program, offering hands-on support to help startups scale effectively.

By leveraging our global network, we create high-level partnerships, deliver market insights, and equip our portfolio companies with the strategic guidance they need to thrive.

Meet the Team

Our team is led by accomplished entrepreneurs with extensive experience in business development, strategic investments, and technology startups.

Roberta Rubinov Werthein Partner at Roca Group Women-led Investment Management

Founder & Managing Partner

Roberta Werthein Rubinov

Bridging Sports, Wellness & Impact | Former Pro Athlete turned Entrepreneur, Investor | Certified Health Coach, Podcast Host, Wellness & Sustainability Leader

Expertise: Health & Wellness, Deep Tech, Communication & Media
Skills: Marketing & Branding, Business Development, Investor Relations, Strategic Partnerships & Collaborations

Managing Partner

Omar Arab

General Partner in Roca Group. Chief Commercial Officer at Toolbox. Managing Director at Miami Fintech Club and Chief Innovation Officer Gaia University and Advisor and Member in Startups with focus in Fintech Ecosystem.

Expertise: Deep Tech, Media, Software , AI, Fintech
Skills: Management Consulting & AI Driven Strategy, Business Development, Investor Relations, Strategic Partnerships & Collaborations

Managing Partner

Diego Brian Gosis

Legal expert on private and public international law and complex disputes. Recognized thought leader in international arbitration. Counsel and arbitrator. 150+ International, Commercial, and Investment treaty disputes. Adviser to States and private parties.

Expertise: Complex Disputes, Complex Transactions
Skills: Strategic planning, Strong Leadership and Team Management, Legal & Counseling, Commercial Agreements.

We invest in fundamentally disruptive, sustainable projects with high potential to grow...

what does roca do?

Roca Group is more than an investment firm; we are a catalyst for change. By investing in Roca, you are supporting the advancement in innovations that make a meaningful difference to the world.

why roca?

We are generating growth and value-add through hands on guidance

Network Leverage:

We utilize our extensive network to create high-level partnerships, provide market insights, and drive business development.

Our special added value:

We meticulously choose and curate where and how we get involved in the different projects we are interested in. Only focusing on innovation and challenging traditional business models.

Hands-on Guidance:

Our portfolio companies receive active support, including operational improvement and strategic guidance to scale successfully.

Early stage:

We invest in early-stage companies, accelerating businesses that leverage exponential technologies to drive meaningful impact in communities.

Backed by
Latam Holding Company

a diversified portfolio in the areas of media tech, information, entertainment, insurance, healthcare, agribusiness, food and beverages, real estate developments and technology.

Contact

New York & Miami

info@rocagrp.com