Roca
Group.
Investing in Dignity Through Purpose-Driven Innovation.
About Us
At Roca Group, we invest in ventures that challenge outdated paradigms and build what the future demands, projects rooted in Fintech, Wellness, Sports, Media & Entertainment.
We believe that sports is more than competition, it is a global language that fosters mental health, social mobility, and a foundational sense of happiness.
Through every investment, we cultivate a culture of purpose, dignity, and legacy, transforming not only industries, but lives.
The Team Behind The Vision
Led by a multidisciplinary team with deep roots in entrepreneurship, tech, and cultural innovation, we bring a 360° perspective to every venture, bridging sectors, generations, and ideas
Founder & Managing Partner
Roberta Werthein R.
Bridging Sports, Wellness & Impact | Former Pro Athlete turned Entrepreneur, Investor | Certified Health Coach, Podcast Host, Wellness & Sustainability Leader
Expertise: Health & Wellness, Deep Tech, Communication & Media
Skills: Marketing & Branding, Business Development, Investor Relations, Strategic Partnerships & Collaborations
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Managing Partner
German D. Chullmir
Strategic Investor & Operator | Energy & Geopolitics Advisor | Founder of OREL Energy Holdings | Specialist in Complex Cross-Border Ventures | Advocate for Quantum Tech & AI-Driven Development
Expertise: Clean Energy, Economic Diplomacy, Quantum Computing, AI, Geopolitics
Skills: Navigating Complex Cross-Border Environments, Investment Structuring, Strategic Advisory, Government & Multilateral Relations, Capital Deployment, Frontier Tech Strategy, Public-Private Partnerships
Managing Partner
Omar Arab
General Partner in Roca Group. Chief Commercial Officer at Toolbox. Managing Director at Miami Fintech Club and Chief Innovation Officer Gaia University and Advisor and Member in Startups with focus in Fintech Ecosystem.
Expertise: Deep Tech, Media, Software , AI, Fintech
Skills: Management Consulting & AI Driven Strategy, Business Development, Investor Relations, Strategic Partnerships & Collaborations
Managing Partner
Diego Brian Gosis
Legal expert on private and public international law and complex disputes. Recognized thought leader in international arbitration. Counsel and arbitrator. 150+ International, Commercial, and Investment treaty disputes. Adviser to States and private parties.
Expertise: Complex Disputes, Complex Transactions
Skills: Strategic planning, Strong Leadership and Team Management, Legal & Counseling, Commercial Agreements.
Roca Group was born from a belief that business should elevate humanity. We don’t just deploy capital, we follow ideas that uplift individuals and communities.
We see sports as a powerful pillar of change, a force that enhances emotional resilience, opens doors for underserved communities, and builds joy through collective experience. Through this lens, we invest in companies at the intersection of innovation and human impact.
Our Vision
Our Investments
Philosophy
We back early-stage startups that:
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Accelerate social mobility through access to sports, technology, or financial inclusion.
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Promote mental wellness through community-based, tech-enabled solutions.
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Design systems and tools that contribute to a more dignified, equitable future.
Our strategy combines:
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Proprietary capital from our managing partners
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Strategic co-investors
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Deep involvement through our Scale Growth Program
Our Pillars
Purpose
We support visionary founders solving real-world challenges, not hype.
Dignity
We invest in technologies that restore autonomy, access, and fairness, especially in underserved sectors.
Legacy
We believe the strongest investments create long-term societal value. We build legacies, not just exits.
Focus Areas
Sports
Transforming sports.
From digital scouting platforms to athlete mental health tools, we invest in solutions that build stronger humans.
Fintech
Fintech as a force for economic dignity, democratizing access to financial services across borders and backgrounds.
Media & Entertainment
Storytelling that matters. Platforms that empower creators, communities, and culture.
Wellness
Societal healing, lifestyle transformation and community building.
Scale
Growth
Program
Startups need more than money, they need partners.
Our hands-on program offers:
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Strategic roadmap development
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Strategic playbook with exponential technologies
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Talent and team building
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Brand positioning
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Investor connections and fundraising support
We believe that collaboration is the ultimate pathway to groundbreaking innovation.
Global Footprint
Based in New York and Miami, our reach is international and our mindset, borderless.
We speak tech, culture, and capital fluently, and align ourselves with ventures that resonate on all three levels.
Roca moves mountains.
Backed By
Latam Holding
Company
Let’s Build the Future!
We’re always looking for bold thinkers and doers. Whether you’re a founder, partner, or investor, reach out.
